#4: Allison Arling - From the Insight Out

Very few people know that the Creative Artists Agency (CAA) has its own marketing research and consultancy called ?The Intelligence Group.? And even fewer people know what Allison Arling and her team knows about any and every cross section of demographic you can think of. As Sr. Director of Strategy at the Intelligence Group, Allison breaks it all down for Innovation Crush in a fascinatingly informative conversation on the how?s and why?s of what makes people do the things they do. Special Guest Host: Diana Williams