#15: Kelly Vaught - Capturing Youth Culture
Nov 05, 2013, 01:54 PM
Kelly Vaught is the Chief Marketing Officer of Becore, a highly creative, talented and multi pronged experiential marketing agency. What began in a friend's garage has grown in to a Cannes-Lions award winning marketing team of over 30 individuals, with clients ranging from Redbull to xBox to Sonos, Target and even their own in-house craft brewery. On IC, Kelly shares how to "Be Core" in youth marketing through authentic and highly creative consumer engagements, setting parameters and limits for business clients, and assembling a team of wildly creative marketers inclusive of guitarists, artists, and even former Disney characters. features guest host Diana Williams.