#18: Nick Cooper - Making American Idols
Dec 03, 2013, 02:35 PM
When it comes to much of today's music, Nick Cooper is the wizard behind the curtain. In the literal sense, he is the vocal coach who goes beyond the technique to help artists discover who they are as individuals, and who they will be come in life. He's worked with chart topping artists, formula one racer, Lewis Hamilton, and is in cahoots with the Chinese government on a number of new cross-cultural entertainment industry and business initiatives. On Innovation Crush, the talented musician and life coach talks about how artists become brands, how brands can become iconic, and the painstakingly insightful steps it takes to make these transitions.