#23: Isaiah Mustafa - Smell Like Your Brand
A few years ago, Isaiah Mustafa was just your average professional football player turned struggling actor turned struggling bartender. Then one fateful day, he auditioned for - and eventually was cast in - one of the most successful global campaigns of the past 10 years. His role in the multi platform Old Spice "Smell Like Your Man" movement helped set a new precedent in advertising, catapulting both the brand and the actor into the forefront of pop-culture. On Innovation Crush, Isaiah fills us on the successes and strategies behind his multi-year partnership with the brand, his lifelong infatuation with superheroes and comic book culture (he could've sworn he was Spiderman in high school), how he has leveraged the Old Spice success into multiple roles in film & television, and even created his own production company. With special guest co-host, Stephanie Harris Byers.