#64: Jeff Jenkins - Crunch Wrapped Innovation
Nov 25, 2014, 01:07 PM
Jeff Jenkins has many labels, from Taco Hack to Resident Disruptor to the Taco Whisperer. For the past 6 years the former NASA and Viacom exec has been creating new and innovative ways to engage the Taco Bell consumer. On Innovation Crush, Jeff breaks down his own personal path to innovation (which also includes a successful stint as an actor), how the fast food chain overcomes negative perceptions, Taco Bell's idea-driven infrastructure, and how to engage one of the biggest consumer groups in the market. Featuring special guest host, Alexi Panos.