Not Your Father's Rootbeer

Aug 04, 2015, 10:43 AM

We've seen beer brewed with lobster and suds made entirely from cocoa beans, but the next big boom in bottled booze is is alcoholic root beer. In just a few months, the childhood classic has been given a major makeover—from soft drink to hard soda—and it's completely taking over this summer.

One brand in particular, Not Your Father's Root Beer, is highly sought after. And surprisingly, it's being cranked out by the kings of cheap beer: Pabst. Though the first batch of Not Your Father's was created back in 2013—when the brew masters at Small Town Brewery combined sassafras bark, vanilla, anise, wintergreen​, and a couple other spices in a vat—the big-brand beer company only just purchased the stuff earlier this year. And its nationwide push is working.

Not Your Father's is so well loved that it has received glowing reviews on sites like Beer Advocate, where it was rated at 94 out of 100. And, if New York is any indication of the spiked root beer business, the hard soda will be selling out at liquor stores across the country in no time. (We went through four beer shops before one had Not Your Father's in stock.)