The Anything Digital Series: "So Many Internet Ads!"

The Social Network Show welcomes Michael Theodore, Co-host of The Anything Digital Series to the kickoff of this new series on February 19, 2015.

Have you ever wondered about the ads you see on websites? Why are there so many? Who makes the decision about what to show you? Are the advertisers spying on us? Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation answers these questions and shares some fascinating information about advertising on the internet.

Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little’s Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops.