The Anything Digital Series: "The Ultimate Mobile Device--Your Car"

The Social Network Show presents another episode of "The Anything Digital Series", with Co-host, Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation. Toby Trevarthen, CEO and Founder of Spatial Shift is the guest today.

The average American spends close to two hours a day in their cars commuting to and from work. Car and technology companies will want to take advantage of this captive audience. Toby Trevarthen, CEO and Founder of Spatial Shift shares with us all the services that can be offered in a "connected car". In this episode you will hear what Toby expects the connected car will offer in the near future, including everything from ordering food from a restaurant to receiving a shopping list from your refrigerator. And, you don't want to miss his comments about the "driverless" car.

Tobin Trevarthen is the CEO/Founder of Spatial Shift, a strategic business development company that excels in helping organizations to “rethink next”. Tobin is currently working with Sparkpr to co-create and productize the innovative Conversational Whitespace methodology.

Spatial Shift provides innovative solutions for a client portfolio spanning content marketing, narrative development, programmatic advertising as well as emerging connected mediums. Mr. Trevarthen also extends his innovative expertise at THE FACTORY – a SF based immersion firm, working with Fortune 100 clients to rapid prototype new product and business model outcomes.

Prior to the launch of Spatial Shift, Mr. Trevarthen held a series of executive management positions at multiple Silicon Valley start-ups – Everloop, Anchor Intelligence and AllAdvantage. He was responsible for general management, business development and innovating new products and business model schemes.

Mr. Trevarthen also has a rich corporate background, where he led sales and business development teams selling over $1B in digital advertising. His most recent role as VP Monetization at Harman, led to an industry first interactive advertising program for the connected car space. Prior to Harman, Mr. Trevarthen spent 20+ years in management roles at AOL and Time Warner, Meredith and Gannett Corporations.