Lego to Invest $150m in Sustainable Production
Jun 16, 2015, 05:46 PM
Lego, the founder of multi-coloured building bricks, seems determined to show just how green it is. It's just unveiled plans to invest 1nn Danish Kroner, around $150mn in developing more sustainable production techniques for its model kits.
Susannah Streeter asked Chief Executive Jørgen Vig Knudstorp what was wrong with its current bricks.