Heineken Challenges You to Drop Everything for a Champions League Match

Heineken, known for their spontaneous challenges that reward people for breaking out of their comfort zones, most recently set its sights on U.S. Soccer fans and their ongoing struggle to follow live UEFA soccer matches in Europe which almost always are scheduled during U.S. business hours. And so the brand, UEFA Champions League sponsors for a decade, decided to give a few lucky fans the chance to drop everything and jet off to Barcelona to go to a Champions Match live.