"We showed we cared... the supporters rescued the club"
Just seven years ago AFC Bournemouth was five minutes from liquidation, and a year later the squad was one game away from going out of the Football League.
In January 1997, the club was so penniless a bucket collection was arranged at the Winter Gardens in Bournemouth town centre.
Now the Cherries - as the club is known - are heading to the UK Premier League - a promotion that could bring in as much as £230m.
Trevor Watkins is Global Head of Sport at law firm Pinsent Masons and is also a former chairman of AFC Bournemouth - he helped rescue the club when it almost folded 18 years ago...