Sony hack: North Korea threatens US as row deepens
Only very rarely do CEOs and corporate officials comment on political developments.
But sometimes a company gets dragged into the messy world of politics against its will - and in full view.
That's pretty much what's happened to Sony Pictures with its film The Interview - a movie which pokes fun at the North Korean leadership.
Sony was hacked ahead of the film's release - and under the threat of further hacking, last week it said it was scrapping The Interview's cinematic release in America.
US officials and Sony say the hack was a North Korean cyberattack.
Pyongyang is furious - today it threatened to, in its words, " use all types of warfare" against the US in retaliation.
But where does all this controversy leave Sony?
A question for Ken Cukier of The Economist - he's the newspaper's former Tokyo correspondent and author of the book, "Big Data".