Lego CFO tells BBC movie boosts profits

Sep 04, 2014, 03:06 PM

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The Danish toy maker Lego has seen its profits boosted in the first half of the year by strong sales of products linked to the Lego Movie. The company's chief financial officer, John Goodwin, tells the BBC how it is facing the challenge of developing its business in China, as well as how its customers decide which new toys will be produced for boys or girls.