Does Your Boo title reflect the content and does this matter? AAIDA (Attraction/Attention, Interest, Desire, Action)

Episode 395,   Feb 22, 2014, 11:16 AM

As a strand of the ongoing discourse on why do we boo? Who and why do we follow? etc. We chat a bit about whether or not it matters if a Boo subject does not reflect the audio within. And will people switch off if the two are vastly different from each other?

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