The Chemists' Rota

In the days before the World-wide web, radio was just about first with everything. Before television; certainly before press; and marginally after the town-crier.

Even if significant detail were required, radio was still called upon, despite the medium not necessarily being the most suitable. Hence, the chemists' rota. After all, in the days also when so few shops of any kind were open after 5.30, it was crucial to know exactly which pharmacy might be able to hand over an aspirin. Broadcasts like this 1977 example were accordingly commonplace.

Now, just the Shipping Forecast and the Classified Pools Check live on as a memorial to this genre of broadcasting. Had the chemists' rota remained, that too might have been intoned in a similarly beautiful poetic rhythm.

See my blog too on related matters: http://davidlloyd-radio.blogspot.co.uk/2012/12/and-now-chemists-rota.html